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Dayin Technology chooses BlackBerry to create Great Wall Motors next-generation premium vehicle acoustic solutions

Dayin Technology chooses BlackBerry to create Great Wall Motors next-generation premium vehicle acoustic solutions


The “Yin” 2.0 app, which is built on BlackBerry QNX Active Sound Design (ASD) technology and provides an intuitive and immersive acoustic experience for both drivers and passengers, is embedded in Jiayu Tech’s (a subsidiary of Great Wall Motors) MoLife 1.0 intelligent cockpit, which will soon enter mass production with Great Wall Motors, one of China’s largest automakers.

The MoLife 1.0 intelligent cockpit uses BlackBerry QNX’s cutting-edge Software-Defined Audio Architecture (SDAA) to provide a variety of unique sound application features, such as an acoustic vehicle alert system, engine sound enhancements, and dynamic chimes, to help manage the total sonic experience both inside and outside of the vehicle.

BlackBerry QNX ASD offers a set of software components that allow Dayin Technology to decrease undesirable cabin noise, improve and create new engine sounds, and automatically transmit sounds to pedestrians to aid improve driving safety.

“After nearly three years of development, Jiayu Tech is pleased to have completed a complete data-driven product design and development system to assist automakers in delivering best-in-class vehicle acoustics experiences for their customers, an outcome that would not have occurred if it had not been for the exceptional collaboration with Dayin Technology and BlackBerry QNX,” said Li Haichao, Vice President of Jiayu Tech R&D.

“We are delighted to collaborate with Dayin Technology to develop the advanced vehicle acoustic solutions that have been applied to Jiayu Tech’s intelligent cockpit, which will be deployed in Great Wall Motors’ popular premium vehicle lines; BlackBerry has a fully integrated software architecture for managing vehicle audio that meets the requirements of advanced system design,” said BlackBerry IoT vice president, Channel, Partners, and Asia Pacific.

“Drivers of Great Wall Motors’ new premium models will be blown away the instant they step inside, and we are happy of the crucial role we play in improving the user’s total acoustical experience both inside and outside the automobile.”

“Dayin Technology and BlackBerry have been actively cooperating since 2019, keeping a fruitful and productive working relationship to further expand the division,” stated Jason Yao, Director of Shanghai Dayin Technology Co., Ltd. utilizing cutting-edge products, the automotive cockpit segment. Dayin Technology’s mission statement is, “Dayin Technology will continuously innovate to deliver superior audio system solutions to OEMs and automakers, resulting in premium, individualized audio experiences for millions of customers.

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  • Dayin Technology chooses BlackBerry to create Great Wall Motors next-generation premium vehicle acoustic solutions
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